Sign type

Various event signage: Track, barrier, overpass, winner’s podium, media conference backdrop, vehicle and wayfinding signage.

Overview

Our relationship with Formula 1 in Australia spanned 35 years. We project managed, manufactured and installed a comprehensive suite of signage, both on and off-track, for this world-class event, at both the Adelaide and Melbourne street circuits. Our offering to this client included strategic advice on signage locations, angles and stretching to maximise branding impact at both an event spectator and television broadcast level.